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The new publishing house used "fad" publishing to publish books that exploited current fads and trends. They pooled US$8,000, equivalent to $121,000 today, to start a company that published crossword puzzles. At the time, Simon was a piano salesman and Schuster was editor of an automotive trade magazine. After discovering that none had been published, Simon and Max Schuster decided to launch a company to exploit the opportunity. In 1924, Richard Simon's aunt, a crossword puzzle enthusiast, asked whether there was a book of New York World crossword puzzles, which were very popular at the time.
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